Support after launch

Thirty days of support is included in every sprint. What that covers, what it does not, and the honest answer on long-term maintenance.

The App14 team1 min read

Every sprint includes thirty days of support from store submission. That window exists because the first month is when real users find what testing missed, and you should not be paying extra to fix that.

What it covers

  • Defects and crashes
  • Behaviour that does not match what was agreed
  • Store review issuesIf Apple or Google raise something after submission.
  • Questions from you about running the thing

It does not cover new features. Those are a separate piece of work with their own price, agreed before anything starts.

The honest answer on the long term

Published UK maintenance figures run 15 to 25% of build cost annually, and that applies whoever built it. What year two actually costs.

Why you are never stuck with us

You own the source code, the repository, the developer accounts, and the database, from day one rather than on completion. Any competent developer can pick it up.

That is deliberate. A supplier whose leverage is your inability to leave has an incentive we would rather not have.

Common questions

What does the included support cover?

Thirty days from store submission, covering defects, crashes, and behaviour that does not match what was agreed. It is not a window for new features, which are quoted separately.

Do you offer an ongoing retainer?

Not as standard. If you need continuous development for years, an in-house developer costs less than any agency including us, and we would rather say that than sell you a retainer you do not need.

What happens if we need you a year later?

Get in touch. You own the code and the accounts, so picking it back up is straightforward, and so is handing it to somebody else.

Want to talk it through?

Tell us what you're trying to build and we'll tell you honestly whether a 14-day sprint is the right way to do it.

Free. No commitment. Just a conversation.

About the author

The App14 team · Design and engineering, Appetite Studio

App14 is the 14-day app sprint run by Appetite Studio, a London-registered design and engineering studio. We design, build, and ship production iOS and Android apps in two weeks, at a published fixed price. Everything we write here comes out of work we have actually delivered: the prices are our real prices, the timelines are our real timelines, and the limits are the ones we genuinely hold to.

Our articles are drafted with AI assistance and reviewed by the App14 team before publication. The prices, timelines, delivery record, and client outcomes described are our own.

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