Everything below is in every sprint, at both price points. If something is not on this page, assume it is not included and ask.
In the build
- Native iOS and Android appsReal builds submitted to both stores, not a website in an app shell.
- Design, revised until you sign offYou approve the screens before any code is written.
- User accountsSign up, sign in, password reset, sessions.
- Push notificationsConfigured and working on both platforms.
- An admin dashboardSo you can see and manage what is happening without asking us.
- Backend and databaseSet up, secured, and in your name.
- Testing on real devicesNot just a simulator.
The Advanced package adds complex application logic, AI features where they genuinely earn their place, and a security audit.
At launch
- App Store and Play Store submissionListings, screenshots, descriptions, privacy declarations, and handling review.
- Store accounts in your nameNot ours. This matters more than people realise.
- 30 days of supportBugs and breakages fixed, at no extra cost, while your first users arrive.
What you keep
This is not standard across the industry. Plenty of agencies retain ownership and licence the app back to you, which quietly means you cannot leave. Ask any supplier this question directly and get the answer in writing.
What you pay for separately
| Cost | Who charges it | Rough figure |
|---|---|---|
| Apple Developer Program | Apple, annually | About £79 a year |
| Google Play registration | Google, one-off | About £20 once |
| Hosting after month one | Your provider | Usually low at launch volumes, scaling with usage |
| SMS, email, mapping credits | The service provider | Only if your app uses them |
| Payment processing | Stripe or similar | Their standard percentage |
| New features after launch | Us, quoted separately | Depends entirely on the feature |
Not included
- Ongoing feature development after the support window.
- Marketing, app store advertising, or user acquisition.
- Content creation: copy, photography, product data.
- Anything requiring formal clinical or financial certification.
- Games and heavy real-time infrastructure, which we do not build at all.
Common questions
Do I get the source code?
Yes, in a repository you own, from day one rather than at the end. Along with your developer accounts and store listings. There are no licence fees and nothing to renew.
Who pays the App Store fees?
You do, directly to Apple and Google. Apple charges an annual Developer Program fee and Google charges a one-off registration fee. We never mark these up because they never touch our account.
What does the 30 days of support cover?
Bugs, crashes, and things that do not behave as agreed. It is not a window for new features, which is a different piece of work and priced separately.