App development pricing

Two packages, two prices, both published. What each one includes, what it does not, and why our price sits so far below the UK agency average.

The App14 team2 min read

Two packages. Two prices. Both published, both fixed, and both bookable with a card without speaking to anyone.

Starter App

Launch fast

£3,999£2,999

For small and medium businesses ready to launch their first app.

  • iOS & Android app
  • User login & accounts
  • Push notifications
  • Admin dashboard
  • 14 day delivery
Book this sprint

Advanced App

Built to scale

£6,999£5,999

For advanced apps with complex and heavier customer usage.

  • All starter app features
  • Complex app logic
  • AI and blockchain features
  • Security audits
  • 14 day delivery
Book this sprint

Why the difference between the two

The Starter package covers most first apps: a real product, on both platforms, with accounts, notifications, and an admin dashboard behind it.

The Advanced package exists for builds where the logic itself is the hard part. Marketplaces with two sides and money moving between them. Subscription products with billing states. Anything with meaningful AI features or a security audit requirement.

If you are not sure which you need, take the Starter. We will tell you on the kick-off call if it genuinely needs to be the other one, and the difference gets settled then rather than becoming a surprise later.

How this compares to the UK market

Being straight about this matters more than anything else on the page, because a price this far below the market invites one obvious question.

OptionTypical UK priceTypical timeline
UK agency, simple app£12,000 to £30,00010 to 16 weeks
UK agency, MVP£20,000 to £60,0003 to 4 months
UK freelancer£40 to £85 per hourVaries enormously
London agency day rate£350 to £800+ per dayOngoing
App14 sprint£2,999 or £5,99914 days
Market figures are widely published UK benchmarks for 2026. Ours are our actual prices.

So what's the catch

There isn't one, but there is a trade, and you should understand it before you buy.

We fix the scope. A £30,000 agency project is open-ended: you can keep adding, and the price and timeline follow. We cannot do that. You get a focused version one and a version-two list.

There is no sales process. No pitch deck, no proposal document, no account manager checking in. That layer is expensive and we removed it. If you want to be courted, we are the wrong supplier.

We say no more often. Games, real-time infrastructure, regulated clinical products, and anything on our no-go list. A generalist agency will take those on. We will not.

What is not included in the price

  • Your Apple Developer Program fee and Google Play registration fee, both paid directly by you to the platforms.
  • Third-party service costs: SMS credits, mapping usage, payment processing fees.
  • Hosting beyond the first month, though for most apps at launch volume this is a small monthly figure.
  • Feature development after the thirty-day support window.

Full detail on what is and is not included.

Common questions

Is the price really fixed?

Yes. The number you see is what you pay. There is no discovery fee, no change-request billing during the sprint, and no invoice at the end that differs from the one at the start.

Why is this so much cheaper than an agency quote?

Fixed scope, a fixed fourteen-day window, no sales team, and no account management layer. We are not doing the same work for less; we are doing a deliberately smaller, tightly bounded piece of work.

What if I need more than the sprint covers?

Then we tell you before you pay. Some projects genuinely need three months, and we would rather lose the sale than take money for something that will not work.

Can I get a refund?

Full refund, every penny, any time before we start work on your project. No questions asked.

Pick your sprint week

Tell us what you're trying to build and we'll tell you honestly whether a 14-day sprint is the right way to do it.

Full refund any time before we start work.

About the author

The App14 team · Design and engineering, Appetite Studio

App14 is the 14-day app sprint run by Appetite Studio, a London-registered design and engineering studio. We design, build, and ship production iOS and Android apps in two weeks, at a published fixed price. Everything we write here comes out of work we have actually delivered: the prices are our real prices, the timelines are our real timelines, and the limits are the ones we genuinely hold to.

Our articles are drafted with AI assistance and reviewed by the App14 team before publication. The prices, timelines, delivery record, and client outcomes described are our own.

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