What you actually get for under £5,000

A realistic account of what a sub-£5,000 budget buys in 2026, what it does not, and how to tell whether your project fits inside it.

The App14 team2 min read

The short answer

Under £5,000 buys a real, launched app on both platforms, provided the scope is fixed to one job. It does not buy an open-ended project, a second round of features, or anything requiring compliance certification.

Most of the market will tell you this budget is not serious. That is true of the way most of the market works, and untrue of the way ours does.

What fits

Comfortably inside the budget

  • A customer-facing app that does one jobOrdering, booking, browsing a catalogue, submitting something.
  • An internal tool replacing a spreadsheetJob sheets, stock, timesheets, inspections.
  • A membership or directory app
  • A booking and reminder system
  • A simple marketplace with one-sided payments

All of those come with accounts, push notifications, an admin dashboard, both platforms, store submission, and the source code in your name.

Starter App

Launch fast

£3,999£2,999

For small and medium businesses ready to launch their first app.

  • iOS & Android app
  • User login & accounts
  • Push notifications
  • Admin dashboard
  • 14 day delivery
Book this sprint

Advanced App

Built to scale

£6,999£5,999

For advanced apps with complex and heavier customer usage.

  • All starter app features
  • Complex app logic
  • AI and blockchain features
  • Security audits
  • 14 day delivery
Book this sprint

What does not fit

How to make a small budget work

Pick one job. Not "an app for the business". One thing, done properly, that a real person will use next month.

Use what already exists. Payments through Stripe, sign-in through Apple and Google, maps from a provider. Building any of those yourself is how a small budget disappears.

Defer everything you can defer. Loyalty schemes, referrals, multi-language, analytics dashboards. All of these are better decided after real users have shown you what they do.

Refuse hourly billing. At this budget you cannot absorb an overrun. Buy a fixed price or do not buy.

What to watch out for

  • Templates sold as custom. Ask directly whether the app is built for you or reskinned from something else.
  • No code ownership. Get it in writing. Plenty of suppliers retain ownership and licence it back.
  • Unlimited revisions. This is either untrue or priced in. Ours are unlimited before code is written, which is when they cost nothing.
  • Quotes with no deadline. A price without a date is not a price.

Common questions

Can you really build an app for under £5,000?

Yes, if the scope is fixed to one job. Our Starter sprint is £2,999 and produces a launched iOS and Android app with accounts, notifications, and an admin dashboard. What you cannot get for that is an open-ended project.

Is a cheap app a bad app?

A cheap open-ended project usually ends badly. A cheap bounded project does not. The variable that matters is whether the scope is fixed, not the headline price.

What should I avoid at this budget?

Anyone charging hourly with no cap, anyone promising unlimited revisions, and anyone who will not put code ownership in writing. At this budget you cannot absorb an overrun.

Want to talk it through?

Tell us what you're trying to build and we'll tell you honestly whether a 14-day sprint is the right way to do it.

Full refund any time before we start work.

About the author

The App14 team · Design and engineering, Appetite Studio

App14 is the 14-day app sprint run by Appetite Studio, a London-registered design and engineering studio. We design, build, and ship production iOS and Android apps in two weeks, at a published fixed price. Everything we write here comes out of work we have actually delivered: the prices are our real prices, the timelines are our real timelines, and the limits are the ones we genuinely hold to.

Our articles are drafted with AI assistance and reviewed by the App14 team before publication. The prices, timelines, delivery record, and client outcomes described are our own.

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