When buying software costs more than building it

How to audit what you actually spend on software subscriptions, the point where per-seat pricing turns against you, and what to do about it.

The App14 team1 min read

The short answer

Per-seat pricing charges you more precisely as you succeed. That is fine while the tool does everything you need. It stops being fine when you are paying for forty seats to use a third of a product.

Audit it properly

Pull twelve months of statements and list every recurring software charge. Not from memory: from the statements. Most businesses find two or three they had forgotten and at least one nobody has opened in a year.

ToolMonthlySeatsAnnualWhat % of it do you use?
_______________
_______________
_______________

The last column is the one that matters. A tool you use 90% of is good value at almost any price. A tool you use 20% of is where the money is going.

The three cheap fixes first

  • Cancel what nobody usesThere is always something. This step alone often pays for the audit.
  • Downgrade tiersPlenty of businesses are on a plan bought for a feature they no longer need.
  • Consolidate overlapsTwo tools doing the same job is common after a few years of ad-hoc buying.

Do all three before considering building anything.

When building starts to win

SignalMeaning
Seat count rising fastPer-seat pricing works against you every year
Using a small fraction of the productYou are funding features for someone else
Paying for two tools to cover one jobNeither fits
Building workarounds around the toolThe tool no longer fits the process
Vendor raising prices or removing featuresYou have no control and no exit

The honest caveat

Common questions

How do I audit our software spend?

Pull twelve months of card and bank statements and list every recurring software charge. Most businesses find two or three they had forgotten and at least one nobody uses.

When does building become cheaper than subscribing?

When per-seat costs are rising with headcount and the tool only does part of what you need. Compare over three years including growth, not against one month's subscription.

Should I replace all of it?

No. Replace the one where you are paying most and using least of what you pay for. Keep the tools that are genuinely good at solved problems: accounting, email, CRM.

Want to talk it through?

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About the author

The App14 team · Design and engineering, Appetite Studio

App14 is the 14-day app sprint run by Appetite Studio, a London-registered design and engineering studio. We design, build, and ship production iOS and Android apps in two weeks, at a published fixed price. Everything we write here comes out of work we have actually delivered: the prices are our real prices, the timelines are our real timelines, and the limits are the ones we genuinely hold to.

Our articles are drafted with AI assistance and reviewed by the App14 team before publication. The prices, timelines, delivery record, and client outcomes described are our own.

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