The short answer
UK agencies typically charge £20,000 to £60,000 for an MVP over three to four months. Our fixed-price sprint delivers a launched MVP for £2,999 or £5,999 in fourteen days. The gap is almost entirely about what the word "minimum" is allowed to mean.
The problem with most MVP quotes
An MVP is meant to be the smallest thing that lets you learn whether people want your product. In practice, most agency MVPs are a full first version with the roadmap attached.
That is how a £20,000 quote happens. Not because the agency is greedy, but because nobody pushed back on the feature list, and once the list is long the timeline follows, and once the timeline is months the price follows that.
What the market charges
| Route | Cost | Time | What minimum means in practice |
|---|---|---|---|
| UK agency | £20,000 to £60,000 | 3 to 4 months | A full first version |
| Freelancer | £8,000 to £25,000 | 2 to 5 months, variable | Depends entirely on the person |
| Offshore | £6,000 to £20,000 | Often longer than quoted | Usually what you specified, literally |
| No-code | £0 to £3,000 plus your time | Weeks | Whatever the platform allows |
| App14 sprint | £2,999 or £5,999 | 14 days | One job, done properly |
What an MVP should actually contain
One job. Something real users can do, end to end, that tells you whether the idea works.
In an MVP
- The single core actionThe thing the whole product exists to enable.
- Enough account handling to make that action repeatable
- A way for you to see what is happeningAn admin view. You cannot learn from a product you cannot observe.
- A route to real usersWhich usually means the app stores, not a TestFlight link to your friends.
Not in an MVP
- A settings screen nobody asked for
- Multiple user roles, unless the core action genuinely needs two sides
- Analytics dashboardsYou have almost no data yet.
- Anything justified by "we'll need it eventually"
Starter App
Launch fast£3,999£2,999
For small and medium businesses ready to launch their first app.
- iOS & Android app
- User login & accounts
- Push notifications
- Admin dashboard
- 14 day delivery
Advanced App
Built to scale£6,999£5,999
For advanced apps with complex and heavier customer usage.
- All starter app features
- Complex app logic
- AI and blockchain features
- Security audits
- 14 day delivery
When to spend more
Common questions
How much should an MVP cost?
Less than you think, and less than most quotes suggest. UK agencies typically charge £20,000 to £60,000 over three to four months. A fixed-scope sprint delivers a launched MVP for £2,999 to £5,999 in fourteen days.
Why do agency MVP quotes start at £20,000?
Because most agency MVPs are not minimum. They are a first version with a full feature set, priced over three to four months of open-ended work with the timeline risk sitting on you.
Is a two-week MVP really viable?
It is viable if it does one job that real users will actually use. If it needs six features to be usable at all, it is not an MVP and two weeks is the wrong container for it.